INTERACTIVE BROKERS
Interactive Brokers is one of the most award-winning on-line trading platforms in the financial sector. They approached us to help them introduce their platform to our television audience. Using live action shot in remote locations and in partnership with N3 Designs for 3D motion graphics, we told the story of their success and helped explain their trading software to a much wider audience, including a partnership with CME Group.
CME Group and Interactive Brokers partnered on advertising in this co-branded micro-site. CME Group was formed out of the 2007 merger of CME with the Chicago Board of Trade (CBOT). The following year, CME Group acquired the New York Mercantile Exchange (NYMEX), including the COMEX division, in August of 2008 and is listed on the Interactive Brokers on-line trading app.