ZURICH
Zurich North America approached us to create a multi-faceted campaign that would feature a series of videos, print pieces and a web site to highlight their concepts of risk and resilience. We created a campaign where we explained the issues of risk and resilience using golf analogies. We selected a Zurich sponsored PGA golfer and had his trainer, at their home course, walk us through the similarities between the game of golf and risk/reward scenarios.
We also crafted a series of videos for Zurich Global which usually involved shooting at their headquarters in Zurich, Switzerland. We wanted to bring the table alive in front of the COO, so we used longer shots, capturing more of the table space in front of him so we could do 3D animation on it.